How to create an irresistible offer

You often hear the term irresistible offer thrown around online.

“What I told you I could add $100k a month to your business.”

On the face of it, most entrepreneurs on LinkedIn would bite your hand off for an extra £100k revenue in there business.

But no one would take you up on that offer because it isn’t believable.

It feels like an empty promise.

In other words, I don’t show you how I plan to get you there.

So there is no reason to believe that this is possible.

What makes an irresistible offer?

A clear route from A to B.

I’m gonna show you how you can make a clear offer which will get prospects dying to work with you.

Tangible goals

If you add tangible goals to your offer, this tells your prospect exactly what to expect.

“I’m going to increase your revenue.”

Sounds nice but by how much? In what time frame?

You need to get specific.

“I’m going to increase your revenue by $5k per month in 90 days.”

This sounds a lot more appealing, you’re starting to create the vision in your prospects mind of what the outcome will be.

Unique mechanism

Now you want your offer to stand out.

To do this, you gotta say WHY your offer is unique.

If something is unique, it gives the illusion of being more valuable.

Which elevates the perception of your offer in your prospects mind.

So how do you come up with a unique mechanism?

Look at what the rest of your competitors are doing and say how you’re doing it differently.

Offer pillars

These pillars are the focal points that you’re going to use to get your prospect to the promise land.

The show what you’re gonna do and why it’s gonna work.

So make them benefit driven.

Show every benefit of each of the pillars.

Features

This is simple, what will your prospect get out of working with you.

It could be a weekly 1:1 and 24 hours access.

Whatever it is, it needs to be included.

They’ll want to know what they get out of it, because this justifies the purchase in their mind.

So that’s it, this is how you create and irresistible offer.

Talk soon,

Jack