How to write the Top of Funnel Content that attracts

Now a topic I’ve talked about before is identifying your target audience, their pain points and desires and how to write content that bridges the gap between the two.

One thing I haven’t spoken about is how to write the top of funnel content.

You see you need the right type of TOFU content, to be able to attract the right kind of audience, to then nurture and convert them with your other content.

But this is problem I see most often, writing TOFU content that is completely unrelated to their target audience.

How do I know this?

Because I was once in the same position.

Writing ‘Top of Funnel Content’ that had nothing to do with my target audience.

Which attracts the wrong type of followers.

Which means that the middle of the funnel content, doesn’t nurture the right audience.

And when you write bottom of the funnel content, you hear crickets.

For example:

If you write content that looks to solve problems for beginners, then this content will attract beginners into your funnel.

Then the people who engage with you middle of the funnel and bottom of the funnel are the same beginners you pulled into your funnel.

All the would-be buyers, are still not aware you exist.

The key here is to nailing the top of funnel content.

The right type of content will bring actual buyers into your funnel.

And if you have actual buyers in your funnel, then the nurturing and converting becomes a lot easier.

The reason most people don’t write the right type of content:

• They don’t know what type of content their target audience will respond to

• They don’t know how to grab the attention of their target audience

But these are really simple adjustments you can make.

Especially when you know exactly who your target audience is, how they think and what their goals are.

Your job is to find the intersection between your stories, broad topics in your niche, and your target audiences interests.

And that’s how you write top of funnel content that attracts the right audience.

Talk soon,

Jack